Outdoor Access

Outdoor Access Team

Market Research

Team:  Charles Holt '19 and Kevin Gould '18

Advisors:  Brett Woodard (APEX) and Marina Rosales (APEX)

Abstract:  This AMRE project focused on examining engagement factors for Outdoor Access, a two-sided marketplace that connects landowners and outdoor enthusiasts. Using regression analysis through STATA software, the team quantified the effect of listing characteristics on customer engagement, and surveyed Outdoor Access’ member base to better establish customer preferences. Ultimately the analysis and recommendations for the client served as methods to reduce marketing/acquisition costs and improve the long-run customer experience. The project concluded by presenting data analysis, survey findings and recommendations to Outdoor Access at their headquarters in Richmond, VA.