Consumer Software Sales Profitability Research

Team: Komal Mesvani ’18, Kory Sansom ’19, Jessica Verghese ’18

Advisors: Joe Histen (Business Economics) and Drew Pasteur (Mathematics)

Abstract:  Saltillo Corporation is a local company that makes augmentative and alternative communication (AAC) devices for individuals with speech impairments. The objective of the project was to help Saltillo improve their marketing and pricing strategies to better cater to the demands of the education and consumer markets. Through extensive market research, the AMRE team recommended ways in which Saltillo could increase their social media and web presence, and adjust the price of their products using discounts or bundling strategies.