What was the process that resulted in the new mascot?

Numerous informal discussions have been held over the years about the mascot. We even held a First-Year Seminar class in Fall 2019 on the Fighting Scots as a historical concept and asked students to think critically about what it meant to have the Highlander with shield and sword as our mascot.

In 2021, we introduced new institutional and athletic logos that removed the Highlander from the W and replaced it with a custom W that was designed to pull from the deconstructed pattern of the MacLeod plaid. A special working group of staff in athletics and marketing was meeting to consider options for moving beyond the Highlander that was introduced to campus in the spring of 1973. The group’s work centered on addressing concerns raised by students and others about the lack of inclusivity of the Highlander, while creating a mascot that stayed true to the Wooster brand and the College’s history.

Research was conducted to learn more about the history of mascots and nicknames at the College, and students were surveyed about their thoughts regarding the mascot and the qualities and characteristics that come to mind when they think of Wooster Fighting Scots.

Historically, we’ve had few mascots but many nicknames. As we paged through old athletic programs and the archives, a few things were abundantly clear: Our unwavering affinity for the black & gold, loud MacLeod plaid, and Scottish Terriers.

We came across a lot of Scottish terriers during our review—real-life dogs posing for yearbook photos and wearing MacLeod sweaters, larger than life dogs on Homecoming floats and on the lawns of residence halls, dog illustrations that were on the front pages of athletic programs in the early 80s (a decade after the introduction of the warrior mascot), and dog mascot costumes that are worn during home contests up through today. It wasn’t until 2013-14, that we see broader adoption of the Highlander in College branding and throughout the Scot Center.

Results from our survey showed a majority of student respondents did not relate to the Highlander mascot. The reasons they provided include: “he looks white,” “he looks like a man,” “doesn’t represent the values of the college,” “needs to be more inclusive,” “represents violence,” “represents colonialism,” and “needs to be more inclusive.”

According to student respondents, Wooster Fighting Scots must represent community, be determined, hardworking, strong, kind, smart, resilient, intelligent, passionate, perseverant, and inclusive.