Global media and digital studies major applies Wooster education in Kazakh global markets

Zhansaya Azhdarova ’25, a global media & digital studies major and statistical and data sciences minor at The College of Wooster, interned at Atameken, Kazakhstan’s national chamber of entrepreneurs, aiming to be the bridge between the government and a range of businesses. Through this Micro Fellowship, Azhdarova gained hands-on experience in marketing and data analytics, developing strategies to support Atameken’s growth and performance. The internship allowed Azhdarova the opportunity to apply her liberal arts education from the College to real-world economic initiatives, expanding her professional network in global markets. 

“This internship helped me clarify that I want to build a career at the intersection of marketing, technology, and economic development.”—Zhansaya Azhdarova ’25 

FINDING OPPORTUNITIES  

I first learned about the internship opportunity and APEX Micro Fellowships through Wooster’s career services resources and faculty recommendations. The position was a strong fit for me because it aligned with my academic focus in global media & digital studies and my interests in entrepreneurship and digital marketing. It allowed me to apply my skills in communication, research, and technology to support Atamenken’s small and medium enterprise (SME) development, while also giving me exposure to public–private collaboration, which connects closely to my long-term career goals. 

LESSONS LEARNED  

What interested me most was seeing how digital marketing and data analytics directly impact SME growth. Each day, I worked on tasks like analyzing social media metrics, preparing presentation decks, and participating in consultations with entrepreneurs. I also joined meetings with government and business representatives, which gave me insight into how policy and business development connect.   

GUIDANCE FOR GROWTH  

This internship helped me clarify that I want to build a career at the intersection of marketing, technology, and economic development. Before, I thought mostly about pursuing a marketing-focused path, but now I see how important digital transformation is for SMEs and how public–private collaboration shapes real opportunities for growth. It hasn’t completely changed my career plans, but it expanded them, I now see myself working in roles where I can combine my skills in digital strategy with larger goals of economic and social impact.  

WHAT’S NEXT  

My Micro Fellowship experience was incredibly valuable because it gave me hands-on exposure to real-world business challenges and public–private collaboration. I gained practical skills in digital marketing, data analysis, and professional communication, while also learning how to navigate meetings with entrepreneurs and government representatives. Overall, it strengthened my confidence, clarified my career goals, and showed me how classroom knowledge can be applied to meaningful work in the field. 

Featured image: Zhansaya Azhdarova ’25 spent the summer interning at Atameken, developing skills in marketing and data analysis. Photo provided by subject.

Posted in Experiential Learning, Showcase Stories 2025 on August 6, 2025.